Evaluating Public Relations
A guide to planning, research and measurement
Hootsuite
Manage your social media networks, schedule messages, engage your audiences, and measure ROI all from one place. Link below for main hootsuite site https://www.hootsuite.com/ Link below for resources, tools and templates: https://blog.hootsuite.com/
Rival IQ
Rival IQ is a tool to measure and compare social media usage between companies and brands. There is a free 14 day trial that is worth trying out.
Strategy
