Making Sense of Social Media

Program or be Programmed

Ten commands for a digital age

Douglas Rushkoff

Soft Skull Press, 2011

“The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. But for all the heat of claim and counter-claim, the argument is essentially beside the point: it’s here; it’s everywhere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?”