Utilising the medium

The medium is the massage

How can we utilise the medium if we do not consider what the very medium is?

by Marshall McLuhan and & Quentin Fiore.

The book introduces the idea that “all media are extensions of some human faculty”, going on to say “the wheel is an extension of the foot. The book is an extension of the eye…clothing an extension of the skin, electric circuitry, an extension of the central nervous system”. All of this alters the way that we see the world around us and how we interact with it. With this in mind, understanding the very medium we are using is essential to utilising the medium

Marshall McLuhan is universally regarded as the father of communications and media studies and prophet of the information age


There are always copies of this book to borrow in the library or visit the publishers: