by Marshall McLuhan and & Quentin Fiore.
The book introduces the idea that “all media are extensions of some human faculty”, going on to say “the wheel is an extension of the foot. The book is an extension of the eye…clothing an extension of the skin, electric circuitry, an extension of the central nervous system”. All of this alters the way that we see the world around us and how we interact with it. With this in mind, understanding the very medium we are using is essential to utilising the medium
Marshall McLuhan is universally regarded as the father of communications and media studies and prophet of the information age
https://www.marshallmcluhan.com/
There are always copies of this book to borrow in the library or visit the publishers:
http://gingkopress.com/shop/the-medium-is-the-massage-softcover/
