SEO

Keywords

What keywords do you include in your platform and how do you know what words to use?

You do not have to come up with keywords on your own | Photo by Startup Stock Photos

Along with a bit of healthy research, there are some tools available to help you:

Answer the public – The auto suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. This is a great tool to help you interrogate and help you understand ways to utilise your web content

Google Adwords planner – Plan your Search Network campaigns and learn what your customers are looking for. Keyword Planner is like a workshop for building new Search Network campaigns or expanding existing ones. You can search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. A free AdWords tool, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Keyword planner – A keyword generator tool for Google, Youtube, bing and the App Store.