Understanding the user

Journey maps

Creating a map of your users journey helps you to understand some of the questions and pain points along the way

How do you map a user journey? | Photo by Leah Kelley

Creating a journey map – along with personas – helps you to understand the journey that your users take with your product.

In the link below Sarah Gibbons outlines journey mapping and the different elements associated with it.

https://www.nngroup.com/articles/journey-mapping-101/