Utilising the medium

Fred Deakin

Working in a multi-platform mindset, Fred’s work traverses different platforms to engage the audience

Electricity Comes From Other Planets, Fred Deakin, 2012

Fred Deakin has always enjoyed embracing the challenge of new technologies and the creative opportunities that come with them. Through working across different mediums and ideas Fred has always worked in a multi-platform environment, where collaborating with different creatives has been key to how he approaches different projects and utilises each medium for his projects and audiences.

Fred describes each of his projects ‘as delivering a piece of content’ and as part of this wants to deliver ‘the full package’ and each of his projects naturally incorporates a range of platforms and media to create different outputs.