Understanding the user

Empathy Map

There are different ways to think about your users, one way is using an empathy map, find out more about it here

An empathy map, not empathy because someone else is sad! | Photo by Alex Green

An empathy map can give you further detail and help you to consider your persona from a different angle.

The empathy map, one of Gamestorming’s and Dave Gray’s methods for understanding audiences, including users, customers, and other players in any business ecosystem.

View how it works and download a template from the link below: