Why we expect more from technology and less from each other
Understanding the user
Techniques to research and understand the user along with some references for further thinking.
Creating a map of your users journey helps you to understand some of the questions and pain points along the way
Is being busy really a good thing? and are the technological changes we face anything new?
Don’t make me think
User testing is a vital part of any project. Steve Krug shows that it does not need to be expensive or complicated in his book…
There are different ways to think about your users, one way is using an empathy map, find out more about it here
Creating a persona for your platform requires a good understanding of your audience. Find out how the UK government explored this