Understanding the user

Creating a map of your users journey helps you to understand some of the questions and pain points along the way

Is being busy really a good thing? and are the technological changes we face anything new?

User testing is a vital part of any project. Steve Krug shows that it does not need to be expensive or complicated in his book…

There are different ways to think about your users, one way is using an empathy map, find out more about it here

Creating a persona for your platform requires a good understanding of your audience. Find out how the UK government explored this