A guide to planning, research and measurement
Manage your social media networks, schedule messages, engage your audiences, and measure ROI all from one place. Link below for main hootsuite site https://www.hootsuite.com/ Link below for resources, tools and templates: https://blog.hootsuite.com/
Rival IQ is a tool to measure and compare social media usage between companies and brands. There is a free 14 day trial that is worth trying out.
Clare Harris Good chapter on Social media and the different social media platform focuses